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"Great Taste" to feature Boyt luggage
Deerfield Beach, FL - Platinum Television Group is pleased to announce the selection of Boyt Luggage for its innovative educational television series Great Taste, for a segment on "traveling in style."
/Television PR News/ - DEERFIELD, BEACH, FL - August 02, 2006 - Platinum Television Group is pleased to announce the selection of Boyt Luggage for its innovative educational television series Great Taste, for a segment on "traveling in style."
Kora, the new line of luggage recently introduced, will be featured in the segment. Produced with synthetic suede and a European influence to create a smooth look with soft lines, this luggage is attractive and stylish-- yet sturdy enough for a traveler to take on a business trip or on vacation.
Boyt's ergonomically designed features and product details are the result of countless hours of observational research-- even the interior lining integrates a full-size world map pattern. Subtleties and nuances in design create a compelling case that consumers can see, touch and feel. The luggage colors come in a unique palette of earth tones, with lush names like sherry, Kahlua, and burgundy. The entire line is equipped with wheels, necessary for a pleasant traveling experience. The new Kora cases also feature a variety of zip-in compartments that allow for easy storage and organization. Kora joins the firm's other attractive luggage lines: Gevive, Riviera, Solera, Mach3, and Eon.
The Boyt name has been synonymous with the values upon which American business success has been founded: quality materials, superior craftsmanship, durability and innovation. Ever since John Boyt opened his Des Moines saddle and harness works in 1901, he had his name literally branded into the leather as a personal promise of its quality. During the World Wars, the company became part of the democracy's arsenal-- crafting gun cases, holsters and parachute packs. Boyt soon applied its case-making expertise to a range of products, including sporting goods, hunting equipment and more.
In the first of a series of innovations, Boyt created the market's first soft-sided luggage, made to last through the most grueling situations. The new line was constructed of the same material that had been used in Boyt gun cases and duffels. The "No Nonsense" bags were so successful that Boyt extended the idea into an entire category of related products that continues to be perfected to this day. In 1987, the Mach II line was introduced. It quickly established a new benchmark of success for the industry, and served as the platform for a number of innovations. Wheeled gliders, high-tech polymer wheels, retractable handles and super-strong, self-healing ballistic nylon materials were introduced. Boyt's walk-in-closet became one of the most widely copied products on the market.
Great Taste will educate viewers on what to look for in quality luggage, and will explain that price and name brands do not necessarily dictate quality. The segment will feature interviews from a company representative and a local distributor, along with discussions on material, hardware, and customer service, for which Boyt is well-known. All Boyt Brands products are built to exacting specifications to assure the highest quality and durability, and the company warrants its products to be free from defects in material and workmanship. They will repair or replace a bag if any such defects occur.
For more information, please call 1-888-289-2698, or visit www.boyt.com.
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